Popularity has nothing to do with musical legitimacy, but…..
Wowee, this article really ruffled some feathers! It’s great to see people so passionate about the music they love! For the record, most of the genres of music we personally listen to aren’t ANYWHERE NEAR the Beat Port Chart. Also, we were actively DJing Dubstep long before it was on the American radar. We LOVE Dubstep, we will continue to make Dubstep and continue to support it regardless of trends! But, according to one of the biggest EDM sales outlets in the world, the decline in Dubstep sales is so sharp that we can visually see the end of it’s popularity. This is just fact. Our headline holds true when measuring popular dance music. And yes we know, no genre of music ever truly dies, rather it’s relegated to a select group of fans that, in the end, care nothing about following popular trends. However, this article is based SOLELY on measuring popular trends in dance music. The graph doesn’t lie. In terms of popularity, Dubstep is dead.
The words below are meant as satire and self deprecation. If you can’t make fun of yourself, life’s gonna be a bumpy ride! Please don’t take it personally. With love and respect – R/D
Alright all you die hard Dubstep bros and broettes (ourselves included), the proof is in. Everyone’s favorite hand-swatting genre of electronic music is about to take a dirt nap. Yah we know, it hurts. But like any brolationship, you’ll get over it and replace it with a new bromance. The love will fade into a dim light that you’ll hold deep within your EDM hearts forever. 10 years from now you’ll hear Musak versions of ‘Scary Monsters’ and ‘I Can’t Stop’ in the grocery store. Your lil’ Dubstep heart-light will shine and wrap your soul in nostalgic PLUR…….then drill into your head with giant robot saw blades and melt your face off with brain exploding laser screams!!! Aww. RIP.
“In America, Dubstep has already been cremated and it’s ashes have been gently sprinkled on TRAP.”
The chart above was compiled graphs genre sales over a 10 year period on the Beatport platform. Beatport is one of the world’s largest retailers of Electronic Dance Music, so it’s safe to say this graph is roughly industry-accurate. While most genres have enjoyed slow, steady careers, poor Dubstep was seemingly a one-hit-wonder. It’s been said that no genre ever truly dies, but this graph has ole’ Dubstep shopping for coffins. (In America, Dubstep has already been cremated and it’s ashes have been gently sprinkled on TRAP).
So, what does this mean for those of us who enjoy a good ole’ smack in the face? Well, as mentioned above, probably TRAP. Personally, I’ve stepped away to work on an indie-electronic project, which is turnt WAY down. It’s incredibly fulfilling and, with artists like Flume/What So Not and Cashmere Cat gaining popularity, the TURN DOWN could be the new TURN UP. Regardless, 4-on-the-floor genres like Electro and Progressive House will seemingly march on forever. And, like cockroaches through the apocalypse, they’ll remain impervious to the threats of future viral genres. It’s straight-up survival of the fittest out here. Rave on!